The Herzer Story
Leading the way in private lending for real estate
A History of Excellence
Herzer Financial has been a premier California lending partner since its founding in 1950 by Fred Herzer, Jr. We uphold this legacy with innovative loan programs and active participation in the California Mortgage Association, fostering education and excellence in private lending.
Investing in You
We specialize in tailored private real estate loans, offering a wide range of options for consumers and investors. Our loans include ground-up construction, fix-and-flips, bridge loans, consumer loans, and more.
We understand that certain real estate ventures can be deemed too risky by traditional banks. Our expertise in private lending bridges the gap, ensuring borrowers have the necessary financial support for their real estate goals.
The Herzer Advantage
Learn why we're California's premier private real estate lender.