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The Herzer Story

Leading the way in private lending for real estate

Who We Are

A History of Excellence

Herzer Financial has been a premier California lending partner since its founding in 1950 by Fred Herzer, Jr. We uphold this legacy with innovative loan programs and active participation in the California Mortgage Association, fostering education and excellence in private lending.

Our Approach

Investing in You

We specialize in tailored private real estate loans, offering a wide range of options for consumers and investors. Our loans include ground-up construction, fix-and-flips, bridge loans, consumer loans, and more. 

We understand that certain real estate ventures can be deemed too risky by traditional banks. Our expertise in private lending bridges the gap, ensuring borrowers have the necessary financial support for their real estate goals.

Our Loans
What Sets Us Apart

The Herzer Advantage

Learn why we're California's premier private real estate lender.

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We offer personalized solutions based on client connections and circumstances, focusing on unique experiences often missed by banks.
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Flexible Programs

We provide cost-effective lending with unlimited draws and enhanced service to keep your construction project on track.
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Build IQ

Our comprehensive construction expertise and active problem-solving make us your go-to choice for construction financing.
Our Team

Meet Our People

Success starts at the top.


Roy Malone



David K. Herzer

Vice President & Co-Founder


Nancy Gann

Operations Manager


Joe McNulty, MBA

Senior Construction Lender


Bill Lercari

Senior Construction Lender

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Terry Conner

Construction Administration

Ready to Get Funded?

Apply Today!

Complete the form below. Our loan officer will be in touch shortly to discuss your options.