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For Borrowers

Funding your vision, building your future

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Who We Are

Your Go-To Choice

We are known and trusted providers of real estate investor loans to borrowers in need of financing when traditional banks fall short. Our lending solutions and expertise help you make informed decisions and secure the capital you need, when you need it, ensuring a seamless funding process.

About Us
Who We Serve

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What We Do

Specialty Lending

We proudly serve as your reliable partner for challenging projects, including ground-up construction, extensive rehabilitation, consumer bridge, and trust balancing. Our experience covers a wide spectrum of projects.

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What We Provide

Alternative Solutions

We offer alternative lending solutions to bridge the gap for borrowers who don’t qualify for bank loans. Our tailored approach makes financing accessible, considers your unique financial situation, and helps you find a viable path forward.

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What We Promise

Trusted Expertise

We prioritize swift and dependable customer service, with many borrowers coming to us through broker referrals and word-of-mouth recommendations. Join our growing list of satisfied borrowers and learn why we’re the top choice for loans across California.

Quick Facts

A Measure of Success

We've been in the California lending business longer than most banks.

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Year Track Record

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Loans Closed

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in Closed Loans
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Herzer Financial Blog

Lending Insights

Learn more about private real estate lending and how it can help you.

Read Our Blog

Ready to Get Funded?

Apply Today!

Complete the form below. Our loan officer will be in touch shortly to discuss your options.